Oh, my God! When they become teenagers, they will say: “Come on, Mommy! You’re so last Millenium!” 🙂
Ana Marusia Pinheiro Lima is Brazilian. She is from Vitoria da Conquista – Bahia. She’s an architect, an advertising professional, a Master of Arts in Communication and a Doctoral Candidate in Political Science. She works with Advertising Creation, Design and Corporate Communication. She was a Professor at UniCeub University, in Brazil, for six years, teaching subjects related to Creativity. She’s the author of the book “Duas faces da Publicidade – campanhas sociais e mercadológicas” (“Two faces of the Advertising: Social and Commercial Marketing campaigns”, published only in Brazil). Nowadays, Marusia devotes herself to researching Media Discourses. She works for the Chamber of Deputies, in Brasília, with Social Communication, Internet and digital media.
Even if I wanted to, I can’t analyze the mother stereotypes on the Media and the Web, in an impartial way. An umbilical cord connects me with this work.
A researcher can’t be completely distant from his/her object of study. Even mathematical data can be organized in different ways, under various orders of priorities, and show different results and new symbolisms. Although an analyst intends to be objective, he/she must always remember the meaning of the word OBJECT: an object only exists because of the subject.
The feeling you get after understanding something is better than just understanding it. When you comprehend something, it changes you. Understanding this change is better than the comprehension itself.
In this spirit, I intend to alternate the analysis and citations with my comments – under the category “Marusia speaks”.